We’ve all got them stashed away somewhere. Whether it’s up in the loft or in a box under the stairs. The programme is an important fixture of the 3 o’clock ritual. But with digital media being what it is in 2024, it can sometimes feel like the programme sellers are numbered. But if you get a chance to go sifting through that box in the loft, and pull out your old collection, you’ll realise that they’re as important as they ever were. Little art pieces. Each and every one of them.
That’s why we decided to take a trip back in time and do a deep into QPR’s vintage catalogue. With all the tools on offer to graphic designers these days, it bends the mind to think about the long, laborious processes that designers in the 70’s and 80’s had to go through Monday to Friday to get the next issue finished and out on the street. They’d be forgiven for keeping it simple. To the point. No frills. But that just wasn’t the case. It’s a craft, a good programme. Each one made with an artistic eye that holds up today as it did 50 years ago. For a brand like us, they’re an endless wealth of inspiration.
And that’s before you’ve even dove behind the cover. Heavily contrasted and overly saturated images. A snapshot in time. Each one never to be recreated. A Google Image search won’t help you to find out what happened at QPR in 1975. Neither will it help you to know about Jumbo the cat, and his exploits in fashioning home made beanies. They’re a lifeblood in keeping clubs and fans connected as one. Giving fans a voice, and providing an outlet for all. And when you finally do get the old collection out, they’ll be a gateway to memories from a lifetime following your club.
So next time you’re on your way to the match, keep an eye out for your long serving programme seller. It’s the best few quid you’ll ever spend. Keeping readers informed and graphic designers inspired in equal measure, since 1873. Long may they continue.
QPR ‘1974 Programme Tee’ & ‘1934 Programme Tee’ available now.
