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🕰️ 3pm Kick Off - symbol of the people's game.

🕰️ 3pm Kick Off - symbol of the people's game.

3pm on a Saturday. Match day. A tradition for the football purists.

The game as we know it is ever evolving. We’re taking the time to remember and celebrate one of the staples of English football culture: the 3pm kick off.

Picture the scene. The streets are teeming with supporters; scarves are held aloft; the smell of fried onions is thick in the air; the cry of ‘programmes, get your programmes’ is cutting through the hubbub of an excited crowd.

Club crest badges are being pinned to jackets; match tickets are being stamped at the turnstiles; the crowd is vibrant with club colours. It’s Saturday afternoon and everyone is off to the match.

Inside the ground the concourse is full of all kinds of people, the fans begin to file up and down the stadium steps and a great roar goes up as the players emerge from the tunnel.

The 3pm kick off is a symbol of football being the game of the people. In 1850, the ‘Factory Act’ introduced a restriction on Saturday working hours. Factories were no longer entitled to employ their staff any later than 2pm. The recreational weekend was born and the people had to find a way to spend it.

As television schedules continue to dictate the modern day game, the noble time of 3pm on a Saturday remains a loyal constant, a signal to those at the top of the game that football will always belong to the people.

Check out our Autumn/Winter 20 Collection, featuring the '3PM' design, on our website. 

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